Senior ASO Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game –360 M+

• Rope and Balls – 62 M+

• Freaky Stan – 52 M+

• Garden Balls – 22 M+

• Unpuzzle – 22 M+

• Run&Gun – 13 M+

We're looking for a Senior ASO Manager to build and scale our organic growth function — owning the full ASO cycle across multiple titles and driving growth through metadata optimization, localization, store experiments, promotional events, visual testing, and store performance improvements.

What are you working on?

• Genres: Puzzle, Casual, Hyper-casual, Shooter
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Build and develop the ASO baseline across key company projects.

• Launch and manage Google Play and App Store event calendars.

• Perform metadata and keyword optimization for Android and iOS.

• Develop and maintain localization systems across multiple markets.

• Launch, analyze, and scale ASO uplift experiments.

• Build and maintain ASO reporting and performance tracking.

• Work closely with Creative teams on store visuals, screenshots, icons, and video assets.

• Prepare store assets and event packages for game updates and featuring opportunities.

• Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.

What kind of professional are we looking for?

• 4+ years of ASO experience in mobile games.

• Strong ownership and ability to work independently: define priorities, build execution plans, develop hypotheses, execute them, and measure results.

• Hands-on experience with Google Play Console and App Store Connect.

• Strong knowledge of metadata and keyword optimization.

• Experience with promotional content and in-app events.

• Understanding of store conversion optimization and A/B testing.

• Experience with localization, ideally in puzzle or word games.

• Strong analytical skills and experience building ASO reporting systems.

• Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation.

• Good English communication skills.

Nice to have:

• Experience in puzzle, word, hybrid-casual, or simulation games.

• Experience working with Apple or Google store teams and featuring programs.

• Experience with AppMagic, Sensor Tower, AppTweak, MobileAction, or similar tools.

• Experience with Custom Product Pages and Product Page Optimization.

• Potential to grow into an Organic Growth / ASO Owner role.

• Why do we enjoy working here?

• The opportunity to work on games played by millions of players.

• Implement your bold ideas.

• Paid vacation.

• Support for professional development (training, coaching, and more).

• Opportunity to grow and develop with the company.

• Supportive and warm working atmosphere within the team.

Why do we enjoy working here?

• The opportunity to work on games played by millions of players.

• Implement your bold ideas.

• Paid vacation.

• Support for professional development (training, coaching, and more).

• Opportunity to grow and develop with the company.

• Supportive and warm working atmosphere within the team.