Performance Marketing Specialist (B2B SaaS / FinTech)

Performance Marketing Specialist (B2B SaaS / FinTech)

Kanzum is looking for a Performance Marketing Specialist who will take ownership of paid customer acquisition channels and help build a predictable system for generating high-quality B2B leads.

We are looking for someone who doesn't just know how to launch ad campaigns but understands how marketing impacts sales, knows how to experiment, analyze data, and quickly identify winning channels.

What You'll Be Doing

Performance Marketing Management

• Plan, launch, and optimize advertising campaigns.

• Manage budgets and improve advertising ROI.

• Scale successful hypotheses and quickly shut down underperforming ones.

• Continuously explore new customer acquisition opportunities.

Acquisition Channels

• Google Ads

• LinkedIn Ads

• Meta Ads

• Bing Ads

• X Ads

• Telegram Ads

• Testing new advertising platforms and acquisition channels.

Growth & Experimentation

• Formulate and test marketing hypotheses.

• Run A/B tests on creatives, landing pages, and audiences.

• Explore new channels and mechanics for B2B customer acquisition.

• Work on improving cost per lead, conversion rates, and funnel quality.

Analytics & CRM

• Analyze campaign performance and funnel effectiveness.

• Work with HubSpot and marketing analytics.

• Use data enrichment tools (Apollo, Clay, and similar).

• Set up reporting and make data-driven decisions.

Team Collaboration

• Work closely with the CMO.

• Pass qualified leads to the sales team.

• Jointly improve marketing and sales funnels.

• Propose new ideas for demand generation and pipeline growth.

What We Expect

• 3+ years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition.

• Experience in B2B SaaS, FinTech, AI, or technology companies.

• Hands-on experience managing advertising budgets.

• Strong proficiency in Google Ads and LinkedIn Ads.

• Experience with Meta Ads and other paid channels.

• Understanding of the full customer journey – from click to deal.

• Experience with CRM systems (HubSpot or similar).

• Experience using Apollo, Clay, or other data sourcing/enrichment tools.

• Strong analytical skills and a data-driven approach.

• English at Upper-Intermediate (B2+) level or higher.

Nice to Have

• Experience promoting products with long B2B sales cycles.

• Understanding of ABM (Account-Based Marketing).

• Skills in using AI tools (ChatGPT, Claude, Gemini, etc.) for marketing automation.

• Experience setting up marketing automation.

• Knowledge of SQL, Looker Studio, GA4, or other BI tools.