Senior User Acquisition Manager (Meta & TikTok)

We are looking for a Senior User Acquisition Manager to own and scale paid user acquisition across Meta and TikTok for a portfolio of mobile puzzle games monetized primarily through in-app advertising (IAA).

You will be responsible for campaign performance, budget allocation, and creative testing priorities. Working closely with creative, analytics, product, and monetization teams, you will scale profitable acquisition while meeting ROAS and payback targets.

Na jakie zadania (obowiązki)?

1. Campaign Management & Scaling

• Plan, launch, optimize, and scale paid social campaigns across Meta and TikTok.

• Own budget allocation, bidding strategy, targeting, and GEO expansion.

• Test campaign structures, optimization events, and audiences to identify scalable growth opportunities.

• Make data-driven decisions to scale, iterate on, or pause campaigns.

1. Creative Strategy & Testing

• Own the creative testing roadmap in partnership with designers and creative producers.

• Translate campaign insights, player motivations, and competitor research into clear hypotheses and creative briefs.

• Test platform-specific hooks, concepts, and formats; turn results into actionable feedback for the creative team.

• Monitor creative fatigue and coordinate timely iterations and new concepts with the production team.

1. Performance & Analytics

• Analyze acquisition performance and post-install cohorts across iOS and Android, linking CPI and CAC to retention, ad revenue, LTV, ROAS, and payback.

• Use MMP data, internal reporting, and revenue forecasts to evaluate campaign profitability and expected payback.

• Investigate material performance changes and define clear corrective actions.

• Communicate results, learnings, and next steps to relevant stakeholders.

Jakiego specjalisty szukamy?

• 3+ years of hands-on mobile user acquisition experience in gaming.

• Proven experience managing and scaling campaigns across both Meta Ads and TikTok Ads.

• Experience directly managing $100k+ in monthly ad spend and scaling campaigns while meeting profitability targets.

• Strong understanding of IAA monetization and the relationship between retention, ad revenue, LTV, and acquisition economics.

• Strong analytical skills, including cohort analysis and practical experience with ROAS, LTV, and payback modelling.

• Experience with mobile attribution platforms and a practical understanding of iOS measurement limitations, including their impact on optimization and performance evaluation.

• Ability to independently prioritize tests, manage budgets, and take ownership of campaign decisions.

• English at B1+ level, with confidence in written communication and calls with platform partners.

  Nice to Have:

• Experience with Snapchat Ads and Google Ads.

• Experience promoting puzzle, casual, or hybrid-casual games.

• Experience with UA reporting automation, BI tools, or creative analytics platforms.

Jakie warunki i bonusy?

• A competitive compensation package

• The remote work model enables you to work from anywhere in the world.

• Health insurance to support your well-being and keep you healthy.

• Continuous professional development and a pathway for career growth.