Cross-Promo Team Lead (Lead Marketing Manager)

G5 Entertainment is the leading Swedish developer and publisher of mobile games for the international market.

Our team is made up of 600+ talented professionals from five countries and seven cities, who are passionate about games, value quality above all else, and continue to develop and hone their craft by creating popular mobile hits that delight players all over the world.  

We’re always looking for fresh ideas and new colleagues.  G5 is looking for you!

Над чем работать?

• Название проекта(ов): Hidden City, Jewels of Rome, Mahjong Journey, Homicide Squad, Survivors: The Quest, The Secret Society, Pirates & Pearls
• Жанры: Казуальные
• Платформы: iOS, Android

На какие задачи (обязанности)?

• Lead a team of Marketing Managers (including hiring and training new MMs);

• Set up and maintain cross promotion framework, processes and best practice guidelines;

• Devise and implement cross promotion marketing strategies;

• Plan and implement in-game cross promotion marketing campaigns;

• Report regularly on performance of in-game marketing campaigns in all apps;

• Stay on top of mobile gaming market opportunities and trends;

• Apply creative and non-traditional methods of growing our customer base;

• Manage and drive continuous improvements of player acquisition and retention;

• Plan, review and follow-up on creative asset development, including, but not limited to: playable ads, creative videos, promotional materials from brief to final delivery with in-house creative teams by providing regular checks and expert support;

• Measure results of the cross promotion campaigns and optimize our assets and experiments;

• Work in close collaboration with the Product, User Acquisition, Analytics teams to tie the cross promotion marketing efforts to performance results like retention, LTV, ROAS;

• Share best practices and insights regularly with Product, Design and User Acquisition teams.

Какого профессионала ищем?

• Passionate about mobile gaming, apps and the gamedev industry;

• At least 3 years of experience in Performance Marketing, with 1 year of experience directly managing a team of at least 3 people. Experience of hiring and training staff is an advantage;

• Practical knowledge of digital, performance marketing, and ads management. Experience within the games industry is a plus;

• Experience with project tracking software;

• Excellent verbal and written communication skills;

• Strong analytical and critical-thinking skills;

• Good organizational skills, goal orientation, reporting and user-centric skills are crucial;

• Able to manage content and maintain a large quantity of assets;

• Advanced MS Office (Word, Excel, Outlook, Google Docs);

• Fluent English (minimum Upper-Intermediate, Advanced a strong plus).

Почему у нас приятно работать?

• Cozy and roomy office space;

• Full-time position, a flexible work schedule;

• Formal employment, full social package;

• Friendly team members and open-to-everyone working environment;

• English language courses;

• Gym and fitness classes for employees.