CRM and Retention Lead (iGaming, African Market)

About Us

We are launching a new iGaming platform (casino & sportsbook) with a focus on the African market.
Backed by a trusted international holding with deep industry experience, we have the tools, infrastructure, and strategic support to grow fast — and sustainably.

We’re looking for a CRM and Retention Lead who is ready to take full ownership of the player journey — designing automated flows, building segmentation logic, and driving retention from day one.

Project Details

• iGaming product with casino and sportsbook verticals

• Launching in Africa — a growing, mobile-first, and high-LTV market

• Full support from BI, product, and creative teams

• A rare opportunity to build CRM processes and strategy from scratch

For which tasks (responsibilities)?

• Develop and execute CRM strategy for player retention and reactivation

• Set up and manage automated lifecycle flows (welcome, churn, reactivation, birthday, etc.)

• Create audience segmentation based on player behavior and preferences

• Launch and A/B test multi-channel CRM campaigns

• Monitor performance and continuously optimize key KPIs: LTV, retention, reactivation rate

• Work closely with product, analytics, and content teams to align campaigns with business goals

What kind of professional are we looking for?

• 3+ years in CRM or Retention roles within iGaming (casino/sportsbook)

• Strong understanding of player segmentation, engagement triggers, and automation

• Hands-on experience with CRM platforms (e.g., Optimove, Braze, or similar)

• Analytical mindset: confident interpreting campaign data and user behavior

• Upper-Intermediate English or higher

• Bonus: Experience working with African or mobile-first markets

Why do we enjoy working here?

• Ownership of the CRM function from the ground up

• Remote-first environment with flexible work setup

• Access to full BI, product, and creative support

• Backing from a well-established iGaming holding

• Flat structure, fast decision-making, and minimal bureaucracy