Senior
Full time
Negotiable
Remote, Estonia
The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
If you’re a skilled Data Lead ready to join our growing team, let’s connect! In this role, you’ll have the opportunity to shape a modern analytics team, drive product and marketing decisions, and make a real impact on how we scale our game and company - all in a creative, collaborative, and metrics-driven culture.
Let's merge your talents with our vision and create something truly magical! ⭐
What are you working on?
- The name of the project(s): Star Merge
- At what stage of the project(s)? Soft-launch
- Genres: Casual, Puzzle, Adventure
- Platforms: Mobile, iOS, Android
For which tasks (responsibilities)?
Build and lead a small team of product and marketing analysts, setting priorities aligned with product and growth goals, and fostering their development into trusted, high-leverage partners.
Own and evolve the company’s data stack (BigQuery & Looker), ensuring data quality, clear taxonomy, robust documentation, and scalable event tracking in collaboration with engineers.
Drive product and gameplay analytics, defining success metrics, analyzing retention, monetization, engagement and feature performance, and leading experimentation (A/B testing, holdouts).
Deliver actionable marketing & UA insights, integrating attribution and ad platform data, tracking ROAS, CPI, and creative performance, and identifying growth and channel opportunities.
Champion a data-informed culture, improving data literacy through training, enabling self-service dashboards, and establishing regular KPI reviews to guide decision-making across teams.
What kind of professional are we looking for?
5-7+ years in Product/Growth analytics, with at least 1-2 years in a leadership role.
Strong SQL skills and experience with BigQuery or similar cloud warehouse environments.
Proven experience with Looker (or similar tools), including data modeling and dashboard creation.
Familiarity with F2P mobile game KPIs and lifecycle metrics (retention, ARPDAU, LTV, churn).
Understanding of UA and attribution ecosystems (Meta Ads, Google UAC, SKAN, MMPs like Adjust/Appsflyer).
Experience managing or mentoring analysts, while staying hands-on with analytics work.
Excellent communication and presentation skills, both written and verbal.
Strategic mindset with a proactive, business-oriented approach.
Fluent English - confident in written and verbal communication, able to present insights and collaborate across teams effectively.
What are the conditions and bonuses?
Remote-first approach with various collaboration models
Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
A standard 5-day workweek, synced with the GMT+3 time zone
20 business days of paid vacation, with the option to take single days off from this amount
Public holidays based on your country of residence
5 sick days per year for health-related needs - no doctor’s note required
📍Moldova-based? You’re covered with full IT Park social benefits
📍Estonia-based? You’ll get a full employment contract under Estonian law
The selection process
HR Interview
Technical Interview
Test Task Assignment
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