SMM Manager (Thai Speaker)

Founded in 2023, Forward is redefining recruitment for the iGaming industry, specializing in building exceptional teams across marketing, customer support, R&D, technology, and data analytics. Operating on a global scale and backed by a powerful portfolio of clients that attest to our exclusive service, we partner with leading iGaming companies to secure top-tier talent that drives success.

With an innovative approach and a year of focused operations, we’re committed to giving our clients the competitive edge needed to excel in this fast-moving industry. At Forward, we’re not just about hiring—we’re about shaping the future of iGaming through exceptional talent and dedicated partnerships.

What are you working on?

• The name of the project(s): SMM Manager (Thai Speaker)

Team size and structure?

100

For which tasks (responsibilities)?

• Social Media Strategy & Execution

• Plan, create, and manage content across core platforms including:

• Telegram, Instagram, Facebook, WhatsApp, X (Twitter), TikTok, Meta Ads, and LINE.

• Maintain consistent brand voice, tone, and visual identity.

• Manage the daily operations of brand social accounts, including scheduling, moderation, and community interaction.

• Content & Engagement

• Generate and implement local campaigns: contests, raffles, activations, giveaways.

• Foster community growth through engagement tactics tailored to regional user behaviors.

• Track and report KPIs such as engagement rate (ER) and OKRs.

• Campaign Management

• Plan and execute advertising campaigns by selecting appropriate channels, managing placements, and coordinating deliverables.

• Work directly with influencers, streamers, and local community leaders to promote brand initiatives.

• Cross-Team Collaboration

• Coordinate with creative, gaming, copywriting, and design departments to deliver localized assets.

• Align all marketing activities with regional strategies and brand guidelines.

• Analytics & Reporting

• Monitor campaign performance and adapt tactics based on data insights.

• Provide detailed reports on campaign outcomes, user interaction, and platform performance.

What kind of professional are we looking for?

• Experience: Minimum 2 years in social media management, ideally in the iGaming sectors.

• Regional Expertise: Proven experience working in the Thailand iGaming B2C.

• Language: Native proficiency in Thai and English.

• Content Creation: Strong ability to craft engaging, platform-specific content.

• Analytical Thinking: Skilled in using performance metrics to drive decisions.

• Team Collaboration: Comfortable working cross-functionally and with external partners.

• Creative Mindset: Adept at ideating and executing interactive and culturally relevant campaigns.

• Trend Awareness: Up-to-date on platform trends, tools, and regional digital behaviors.

What is important for us in a person?

Nice to have:

• Experience using Telegram bots, quizzes, and integrated analytics tools.

• Prior success working in multiple Southeast Asian markets.

• Familiarity with ambassador and influencer program management.

• Background in both local and international B2C iGaming operations.

What are the conditions and bonuses?

• Remote work

• Vacation: 20 working days

• Quarterly bonus based on KPIs

• Children allowance

• Mental health support

• Sport activities

• Language courses

• Home office setup assistance

• Dental services

• Books and stationery