UA Team Lead

Values Value, a recruiting company with expertise in game dev, is looking for an experienced UA Team Lead for our client who produces engaging high-end casual mobile games. Founded by Peak Games veterans the company has a competitive team of professionals experienced in casual mobile games. The team is polishing final metrics of a new merge game, preparing it for a global launch this summer.

As a UA Team Lead, you'll be at the forefront of crafting strategies to bring in new users, boost player involvement, and increase revenue. Your duties will include overseeing and fine-tuning different channels for user acquisition, utilizing analytical tools, and employing data-driven insights to meet the company's growth objectives.

What are you working on?

• Genres: Casual
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Develop and execute robust user acquisition strategies aimed at attracting high-quality users to mobile IAP game.

• Oversee and optimize user acquisition campaigns across various channels, including Facebook, Google Ads, video networks, and other relevant platforms.

• Conduct in-depth performance analyses of UA campaigns, identifying key insights and implementing optimizations to enhance ROI and LTV.

• Utilize analytical tools like AppsFlyer to track, measure, and report on essential performance metrics.

• Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align UA efforts with overall business goals.

• Stay abreast of industry trends, competitive landscape, and best practices in user acquisition to drive ongoing improvement and innovation.

• Take charge of UA budget allocation and forecasting, ensuring resource efficiency to attain desired outcomes.

• Provide leadership and mentorship to junior team members, offering guidance and support to nurture their professional development.

What kind of professional are we looking for?

• Minimum 3 years of experience in user acquisition for mobile gaming, with a strong understanding of in-app purchases and monetization strategies.

• Proven track record of managing successful user acquisition campaigns and achieving growth targets.

• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

• Proficiency in analytical tools and networks such as AppsFlyer.

• Experience with video networks and other relevant user acquisition channels.

• Desire and ability to perform manual tasks as needed to support UA efforts.

•  Manage and lead a UA team comprising junior and mid-level UA managers, guiding their strategic efforts and providing direction for optimal performance. Strong leadership skills are necessary to effectively oversee and inspire team members at various career stages.

• Passion for gaming and a deep understanding of mobile gaming trends and player behavior.

• High level of English Proficiency: Upper-Intermediate Level or Higher, both written and spoken.

What is important for us in a person?

• Excellent communication and interpersonal skills

• Ability to collaborate effectively across teams.

• Self-motivated and results-oriented.

• Proactive approach to problem-solving.

• Ability to make informed decisions in a fast-paced and dynamic environment.

Why do we enjoy working here?

• Creative freedom and realization.

• The ability to influence the product.

• Work on cool project.

• Professional team from topnotch mobile development studios

What are the conditions and bonuses?

• Work on a permanent basis.

• Work in a Moldova office or remote type of work.

• Medical insurance.

• Public transport, and parking space if the office type of work is chosen.

• Meals and beverages at the office.

• Pilates. Language and professional courses paid.

• Overtime work is optional and well-paid. 

• Options are possible for long-term engagement