UA Team Lead

Values Value,Posted 2 months ago

Senior

Full time

Negotiable

Remote

Values Value, a recruiting company with expertise in game dev, is looking for an experienced UA Team Lead for our client who produces engaging high-end casual mobile games. Founded by Peak Games veterans the company has a competitive team of professionals experienced in casual mobile games. The team is polishing final metrics of a new merge game, preparing it for a global launch this summer.

As a UA Team Lead, you'll be at the forefront of crafting strategies to bring in new users, boost player involvement, and increase revenue. Your duties will include overseeing and fine-tuning different channels for user acquisition, utilizing analytical tools, and employing data-driven insights to meet the company's growth objectives.

What are you working on?
  • Genres: Casual
  • Platforms: Mobile, iOS, Android
For which tasks (responsibilities)?
  • Develop and execute robust user acquisition strategies aimed at attracting high-quality users to mobile IAP game.

  • Oversee and optimize user acquisition campaigns across various channels, including Facebook, Google Ads, video networks, and other relevant platforms.

  • Conduct in-depth performance analyses of UA campaigns, identifying key insights and implementing optimizations to enhance ROI and LTV.

  • Utilize analytical tools like AppsFlyer to track, measure, and report on essential performance metrics.

  • Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align UA efforts with overall business goals.

  • Stay abreast of industry trends, competitive landscape, and best practices in user acquisition to drive ongoing improvement and innovation.

  • Take charge of UA budget allocation and forecasting, ensuring resource efficiency to attain desired outcomes.

  • Provide leadership and mentorship to junior team members, offering guidance and support to nurture their professional development.

What kind of professional are we looking for?
  • Minimum 3 years of experience in user acquisition for mobile gaming, with a strong understanding of in-app purchases and monetization strategies.

  • Proven track record of managing successful user acquisition campaigns and achieving growth targets.

  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

  • Proficiency in analytical tools and networks such as AppsFlyer.

  • Experience with video networks and other relevant user acquisition channels.

  • Desire and ability to perform manual tasks as needed to support UA efforts.

  •  Manage and lead a UA team comprising junior and mid-level UA managers, guiding their strategic efforts and providing direction for optimal performance. Strong leadership skills are necessary to effectively oversee and inspire team members at various career stages.

  • Passion for gaming and a deep understanding of mobile gaming trends and player behavior.

  • High level of English Proficiency: Upper-Intermediate Level or Higher, both written and spoken.

What is important for us in a person?
  • Excellent communication and interpersonal skills

  • Ability to collaborate effectively across teams.

  • Self-motivated and results-oriented.

  • Proactive approach to problem-solving.

  • Ability to make informed decisions in a fast-paced and dynamic environment.

Why do we enjoy working here?
  • Creative freedom and realization.

  • The ability to influence the product.

  • Work on cool project.

  • Professional team from topnotch mobile development studios


What are the conditions and bonuses?
  • Work on a permanent basis.

  • Work in a Moldova office or remote type of work.

  • Medical insurance.

  • Public transport, and parking space if the office type of work is chosen.

  • Meals and beverages at the office.

  • Pilates. Language and professional courses paid.

  • Overtime work is optional and well-paid. 

  • Options are possible for long-term engagement

The selection process
  • Screening with VV Recruiter

  • Technical interview

  • Final interview

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Values Value

Company type: other, services

Employees: 11-50

Platforms: PC, Browser, iOS, Android, Console, VR/AR

https://valuesvalue.com/

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