User Acquisition Manager (RnD)

🚀 We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 80+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

🔝 Our leader is Cryptogram: Word Brain Puzzle - #3 spot among all iOS/Android word games in the US.

We are looking for a User Acquisition Manager to become the key marketing owner within our R&D team. In this role, you will have full control over the entire UA cycle—from testing hypotheses and launching campaigns to analyzing and optimizing them. If you are passionate about data-driven marketing and want to influence the growth of new games from the ground up, join us!

What are you working on?

• Genres: Puzzle, Casual
• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Take full ownership of user acquisition within the R&D team, managing everything from campaign launches and day-to-day execution to performance assessment and ongoing optimization.

• Use a data-driven approach to analyze campaigns, funnels and creatives daily, establishing clear “rules of engagement” for advertising strategies.

• Collaborate with Creative Producers and Game Designers to generate and refine innovative concepts.

• Perform thorough audience research from a performance marketing perspective, examining demographics, interests, behaviors, and pain points.

• Lead brainstorming sessions and develop marketing hypotheses

What kind of professional are we looking for?

• Experience in User Acquisition in mobile games  2 years +

• Comprehensive knowledge of Meta Ads complemented by practical, hands-on experience

• Confident knowledge of the funnel and performance indicators in UA

• Exceptional research abilities, including audience segmentation, competitor analysis, and exploring performance marketing channels

• Proficiency in presenting research insights and proposals in a clear, persuasive manner

• Reliance on data-driven methodologies and analytical thinking

What are the conditions and bonuses?

• 🌴 18 business days of compensated day-offs

• 8 paid Personal Days a year + 1 day is added every year

• 👉 Flexible Public Holidays policy

• 🎓 Individual budget for training and growth

• ❤️‍🩹 100% Sick Leave compensation

• 🩺 Monthly budget for healthcare

• 💻 Payment for wear and tear on equipment while using a personal computer

• 🌐 Remote work