Meta Ads Specialist

Над чем работать?

• Название проекта(ов): Meta Ads Specialist

На какие задачи (обязанности)?

● Strategize, execute, and optimize Meta ads campaigns aimed at acquiring new players for sweepstakes brands in the US.

● Design and iterate on funnel structures including ad creatives, landing pages, and post-click experiences to maximize conversion rates.

● Monitor and optimize daily campaign performance metrics: CTR, CVR, CPA, ROAS, etc.

● Work closely with design teams to test and improve creative concepts, formats, and messaging.

● Manage high monthly budgets efficiently, scaling winning campaigns and controlling costs.

● Maintain compliance with Meta’s advertising policies and US state-level iGaming regulations.

● Continuously test new audiences, placements, and ad strategies to drive sustained growth.

Какого профессионала ищем?

• 2+ years of hands-on experience managing Meta (Facebook) ads in the iGaming industry for the US market.

• Knowledge and understanding of the iGaming industry in the US market.

• Deep understanding of Meta Ads Manager, conversion tracking, and pixel implementation.

• Familiarity with real-money gaming compliance, ad disapprovals, and creative workarounds.

• Proven ability to hit performance goals (CPA/ROAS) and scale campaigns profitably

• Strong analytical mindset – experience with attribution tools like Google Analytics, GTM etc.

• Fluent in building audience strategies including lookalikes, retargeting, and first-party data use.

Почему у нас приятно работать?

● Competitive salary

● 100% remote work

● High-growth environment with autonomy and fast decision cycles.