Retention Manager

Milliorize (www.milliorize.com) provides end-to-end platforms and services for the iGaming industry. Our focus is delivering Social Casinos with superior player experiences using gamification, customisation, and cutting-edge tech. Our solutions cater to the specific needs of any iGaming operator, creating an engaging environment for players. We are passionate about the future of iGaming and take pride in providing a competitive edge to our players.

Над чим працювати?

• Назва проекту(ів): Sweepluxe
• Жанр: Казино
• Платформи: Browser

На які завдання (обов'язки)?

1. Player Retention & Engagement Strategy

— Develop data-driven retention strategies to increase active users and reduce churn.

— Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.

— Analyze player behavior, deposit trends, and session frequency to personalize offers.

2. CRM & Lifecycle Marketing

— Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.

— Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).

— Optimize loyalty programs and rewards for long-term player engagement.

3. Bonus & Promotion Management

— Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.

— Implement A/B testing to measure the effectiveness of different promotions.

— Ensure bonuses align with revenue goals and prevent bonus abuse.

4. VIP & High-Value Player Management

— Develop exclusive VIP retention strategies to retain high-value players (whales).

— Personalize offers for top depositors through tailored rewards, events, and account managers.

5. Churn Prevention & Win-Back Campaigns

— Identify early signs of churn using behavioral analytics and predictive modeling.

— Create win-back campaigns for inactive players through special promotions.

— Implement exit surveys and feedback loops to understand why users leave.

6. Data Analytics & Performance Reporting

— Track key retention KPIs: Daily Active Users (DAU), Monthly Active Users (MAU), Retention Rate (D1, D7, D30), Customer Lifetime Value (LTV), and Churn Rate.

— Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.

— Present insights and actionable reports to the leadership team.

7. Compliance & Responsible Engagement

— Ensure retention strategies align with gambling regulations and responsible gaming policies.

— Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.

Якого професіонала шукаємо?

— 5+ years of experience in retention, CRM, or lifecycle marketing in social casino or sweepstakes products (U.S. market).

— Strong knowledge of FastTrack CRM or similar tools, including Gamification setup.

— Deep understanding of bonus mechanics, lifecycle marketing, and sweeps compliance.

— Analytical mindset and comfort working with performance data.

— Excellent communication and copywriting skills for segmented audiences.
— Highly self-driven, with the ability to thrive in a fully remote, fast-paced environment.

— Must be fully committed, proactive, and ready to take full ownership of retention efforts.

— English level from B2 — professional written and verbal communication with stakeholders.

It would be cool if you have:

— AI & Predictive Analytics — Understanding of machine learning in churn prediction and player segmentation.

— VIP & High Roller Management — Previous experience managing exclusive VIP programs and personalized retention.

— Omnichannel Retention Strategies — Ability to integrate email, push, SMS, Discord, and in-app messaging.

Чому у нас приємно працювати?

• Be a part of a collaborative and innovative team.

• Work on impactful projects with a global reach.

• Opportunity to take ownership and implement your ideas to drive real results.

Які умови і бонуси?

🥯What we can offer you:

— We have stable and highly-functioning processes — everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals.

— You will have enough independence to make decisions that can affect not only the project but also the work of the company.

— We are a team of like-minded experts who create interesting products during working hours and enjoy spending free time together.

— Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.

— Do you want an individual development plan? We will form one, especially for you + you can count on mentoring from our seniors and leaders.

— Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.

— Are you thinking about taking out insurance? This is also what we can offer you.

— And what if you want to relax? Then we have 21 working days off. And 11 public holidays.

— What if you are feeling bad? You can take 5 sick leaves a year.

— Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children’s drawings to the front.

— And we have the most empathetic HRs (who also volunteer!). So we are ready to support your well-being in various ways