Influencer Marketing Manager

RioRise , Posted 17 hours ago

Senior

Full time

Negotiable

Remote

We're developing a mobile F2P Midcore Action Roleplay game where players chat, buy cars and homes, get jobs, and choose to either join a street gang or become part of the police force.

We’re looking for an Influencer Marketing Manager to join our team.

What are you working on?
  • The name of the project(s): Riorise
  • Genres: Action, Role-playing
  • Platforms: Mobile
For which tasks (responsibilities)?
  • Develop and execute a strategy for paid influencer collaborations;

  • Build a strategy for working with grassroots and community creators;

  • Organize in-game events involving influencers;

  • Scout and negotiate with influencers on YouTube, Instagram, Facebook, TikTok, Twitch, and Kick to grow our community creator base;

  • Participate in the development of a revenue share program for influencers;

  • Optimize the performance funnel: CPM → CPI → ROAS (D3, D7, D14…) → LTV, including promo codes, DeepLinks, and App Store / Google Play referrer tracking;

  • Collaborate with data analysts to create dashboards and reporting tools;

  • Test hypotheses, scale winning strategies, and manage the influencer marketing budget;

  • Build a robust system of metrics and reporting to measure influencer impact on key business outcomes.

What kind of professional are we looking for?
  • 2+ years of experience in influencer marketing in mobile gaming and/or gamedev;

  • Experience managing influencer campaigns with $300K+ quarterly budgets;

  • Deep expertise in ROI-driven campaigns: blended ROAS, attribution models (AppsFlyer, Adjust, Branch);

  • Existing connections with influencer agencies in LATAM / MENA / SEA regions;

  • Strong communication skills and experience in complex negotiations;

  • Solid understanding of key marketing and product metrics in mobile games;

  • Knowledge of the influencer marketing landscape: you understand the difference between PewDiePie and MrBeast, and can explain why a campaign with Dr Disrespect could be risky;

  • English proficiency at C1 level or higher.

Nice to have:

  • Experience launching games in action, shooter, or open-world genres;

  • Personal network of top-tier influencer contacts in Latin America, Southeast Asia, or the Middle East;

  • Familiarity with RP (roleplay) game projects, especially GTA RP servers.

Why do we enjoy working here?
  • Fully remote work with a flexible schedule (daily presence and fast communication required);

  • Full-time position;

  • A chance to work on a fast-growing project with a young and motivated team;

  • Partial reimbursement for healthcare and professional development;

  • Two extra paid day-offs per year in addition to your regular vacation.

RioRise

Company type: product

Employees: 51-200

Platforms: Mobile

Genres: Role-playing

https://riorise.online/

View all vacancies from RioRise
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