Senior User Acquisition Manager

VALUES VALUE, the main expert in gamedev is looking for Senior User Acquisition Manager for one of the clients.

Our client is a new-generation games partner for top independent development studios, with a focus on the rapidly growing mobile and tablet markets. The company empowers elite developers with expert resources, operational support, and funding to give carefully selected games mainstream success.

Team size and structure?

11-50

For which tasks (responsibilities)?

• Senior UAM will plan, develop and launch user acquisition campaigns across awesome games spanning a variety of channels worldwide.

• Provide traffic attraction, traffic optimization, scaling, monitoring the quality of traffic, the formation and tracking of KPIs.

• Analyze the effectiveness of advertising campaigns, maximize ROAS for each game, channel and user cohort, ensuring acquired customers meet objectives for overall revenue and volume.

• Provide the best UA service offering of the market in the Ukrainian studio.

• Collaborate with creative teams to construct exciting campaigns, landing pages, creative directions, and messaging.

• Work closely with the Data team to consistently upgrade and enhance our UA Tech.
  

What kind of professional are we looking for?

• Positive attitude, passion for games, and a love for problem-solving.

• 2+ years of mobile experience managing mobile performance-based user acquisition campaigns.

• Highly analytical, with a deep understanding of cohort analysis and customer acquisition metrics including LTV, CPC, CPA, and payback period.

• Experience with A/B and multivariate testing and creative, copy, and landing page development.

• Knowledge of English at the upper-intermediate level.
  

What is important for us in a person?

• Excellent communication skills to develop strong relationships with creative partners.

• Oriented on career and professional development. 

Why do we enjoy working here?

• Startup environment — where each individual makes a large impact.

• Ability to own technical direction of various products and systems.

• Work with great people on great games that reach millions of people each month.

• Competitive compensation and benefits.